As a huge fan of both puns and noodles, it only made sense to cook up this series with a look and feel as bold as its flavors. We went all in on a playful, colorful approach breaking away from traditional food show palettes to create something unexpected and vibrant. Noodles aren’t just on the plate; they weave through the entire visual identity, serving as fun transitions between scenes and adding an extra layer of joy to the experience.